So who is BWB and what is their mission. Read all about Buy Women Built and why it matters 

Here's what's truly remarkable about being part of the Buy Women Built community. When entrepreneur Sahar Hashemi had a lightbulb moment. The sentiment was perfect, but there was one glaring problem: how can anyone buy from women-built businesses when they don't even know which ones exist?

That simple question sparked something extraordinary. In April 2022, Hashemi launched Buy Women Built, and what followed is the kind of growth that gives you goosebumps. When she started, she only knew about 35 female founders. Today, the network has grown to represent over 1,900 brands Startups and has partnered with major household names including NatWest and Ocado. https://www.buywomenbuilt.com/

This isn't just a nice community initiative—it's become a commercial powerhouse.

The reason Buy Women Built exists is both simple and shocking. When researchers asked schoolchildren aged 11 to 18 to name a female entrepreneur, 81% couldn't name a single one Trowers. 

The community includes an impressive roster of businesses you might already know and love. There's Cheeky Panda with their sustainable bamboo products, Child’s Farm, Scamp and Dude and Totters & Tumble. These brands sit alongside names like Pippeta, Talou, Nursem, Sleep A Sloth and Doddl

What makes Buy Women Built so powerful is its simplicity. You might not be able to invest in or mentor a female founder, but most people can buy their products and services. 

The advantage of joining this community is multifaceted. You gain access to a curated network of businesses where 97% of the founders started their companies because they were solving a problem they personally experienced. This means you're discovering products born from deep customer understanding and genuine innovation, not boardroom speculation. 

You're also part of creating role models, because if you can't see it, you can't be it. Every young girl who sees thriving women-built businesses expands her sense of what's possible.

Being part of Buy Women Built means you're not just shopping—you're voting with your wallet for a fairer economy. You're helping close the gap that keeps brilliant businesses invisible. And you're doing it in the most enjoyable way possible: discovering amazing products from founders who built the solution they themselves were searching for. That's not charity. That's smart shopping with spectacular side effects.

On the 13th December 2025 Little Scandi baby is collaborating with a good few of these amazing women in businesses today, so that you have a chance to win one of these female founders great goodies 

Stay tuned and don’t miss out