Theo Paphitis - SBS Winner's Event

On June 3rd 2024 came a lovely surprise. We won the Sunday SBS Event run by Theo Paphitis, one of Dragon's Den Judges.   

Theo Paphitis' Small Business Sunday (#SBS) is a weekly initiative where he selects six small businesses from those who tweet him or tag him on IG using the hashtag #SBS. The chosen businesses receive a retweet to his large Twitter and Instagram account, providing significant exposure and often leading to increased sales and brand awareness. This exposure is highly valuable for small businesses, as it can significantly boost their visibility and reach potential customers they might not otherwise have access to.

The event doesn't involve a physical gathering; it's entirely online. The selection process is based on the business's profile and tweet + IG, with Paphitis looking for businesses demonstrating innovation, passion, and a compelling story. Being chosen is highly coveted, and many small business owners actively participate in the weekly campaign hoping to be among the fortunate six. The impact of this exposure can be substantial for a small business's growth and success.

On 21 February 2025 there will be a small business gathering event. 

The mainstage running order for #SBSEvent2025 includes Imran Hakim, Jo Tutchener Sharp, along with other speakers and surely Theo Paphitis will be there too 

 
💡 #SBSEvent2025 is the twelfth annual event since #SBS was launched in 2010, and although we say it every year (because it’s true!), this is our biggest and best line-up yet!